Introductory Rate
Also known as: teaser rate, promotional rate, intro APR
A temporarily reduced interest rate offered for an initial period to attract new borrowers. Common on credit cards (0% APR for 12-21 months) and some HELOCs, but not on standard personal loans. When the introductory period ends, the rate adjusts to the standard (higher) rate.
Full definition
An introductory rate is a promotional interest rate that applies for a limited period at the start of a credit account or loan. After the introductory period expires, the rate resets to the ongoing standard rate, which is typically much higher. Credit card context (most common): 0% introductory APR offers on purchases: no interest for 12-21 months on new purchases. 0% introductory APR offers on balance transfers: no interest for 12-21 months on transferred balances, usually with a 3%-5% balance transfer fee. After the intro period: rate resets to the standard purchase APR, typically 20%-29.99%. Deferred interest variant: some retailer cards do not truly waive interest during the promo period - they accrue it and apply it all retroactively if the balance is not paid in full by the deadline. This is not 0% APR - it is deferred interest, and the difference can be significant. Personal loan context: Standard personal loans do not have introductory rates - they carry a fixed APR from origination through payoff. However, some variable-rate personal loans (less common) may offer an initially lower rate that adjusts over time. HELOC context: Home equity lines of credit sometimes have a draw-period rate that is lower than the repayment-period rate. This is functionally a form of introductory rate for the draw period. Borrower strategy for credit card 0% offers: Useful for large purchases or debt consolidation if you can pay the balance in full before the intro period expires. Calculate: take the total balance, divide by the number of months in the intro period - if you can make those monthly payments, 0% APR is better than a personal loan. If not, a personal loan with a fixed lower rate for a longer term may be the better choice.
- Written by
- Get Advance Loan Editorial Team
- Reviewed by
- Compliance Review
- Published
- January 15, 2026
- Last reviewed
- June 15, 2026
- APR (Annual Percentage Rate)APR is the yearly cost of borrowing, expressed as a percentage of the loan amount. It includes interest plus most lender fees, so it's a more complete measure of cost than the interest rate alone.
- Interest rateThe interest rate is the percentage of the loan balance charged per year as interest, excluding fees. It is a component of, but smaller than, the APR.
- Fixed interest rateA fixed rate stays the same for the entire life of the loan, so the monthly payment never changes. Most U.S. personal loans are fixed-rate.
- Variable interest rateA variable rate can change over the life of the loan, usually tied to an index like the prime rate. Monthly payment can rise or fall.
- Prime rateThe prime rate is the benchmark interest rate U.S. banks publish for their most creditworthy commercial customers. Many consumer rates are quoted as prime + a margin.
- Loan termThe loan term is how long you have to repay the loan, usually expressed in months. Common personal-loan terms are 24, 36, 48, 60, and 72 months.
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