Introductory APR
Also known as: intro APR, promotional APR, 0% APR offer
A temporary low or zero interest rate offered for a set period (typically 12-21 months) on new credit card accounts or balance transfers. After the promotional period ends, the rate reverts to the regular (often much higher) APR.
Full definition
An introductory APR is a marketing incentive lenders use to attract new customers. The most attractive versions offer 0% APR for 12-21 months on purchases, balance transfers, or both. How the promotional period works: During the intro period, no interest accrues on qualifying balances. If you transfer $8,000 in debt and pay it all off within 18 months at 0% APR, you paid no interest at all (minus any balance transfer fee). What happens when it ends: On the day the promotional period expires, the remaining balance begins accruing interest at the regular APR - which is typically 19%-29% on credit cards. The transition happens automatically with no warning from most issuers. Deferred interest vs. 0% interest: These are not the same. A true 0% APR offer means interest simply does not accrue during the promo period. A deferred interest offer (common with store cards and contractor financing) means interest IS accruing in the background - if you do not pay off the full balance by the promo end date, the entire deferred interest amount is charged retroactively. Always confirm which type you are being offered. Using intro APR as a personal loan alternative: If you need to finance something over 12-18 months and can guarantee payoff within that window, a 0% intro APR card beats a personal loan on total cost (assuming no or low balance transfer fees). For longer payoff needs, a personal loan with a fixed rate is usually cheaper.
- Written by
- Get Advance Loan Editorial Team
- Reviewed by
- Compliance Review
- Published
- January 15, 2026
- Last reviewed
- June 15, 2026
- APR (Annual Percentage Rate)APR is the yearly cost of borrowing, expressed as a percentage of the loan amount. It includes interest plus most lender fees, so it's a more complete measure of cost than the interest rate alone.
- Interest rateThe interest rate is the percentage of the loan balance charged per year as interest, excluding fees. It is a component of, but smaller than, the APR.
- Fixed interest rateA fixed rate stays the same for the entire life of the loan, so the monthly payment never changes. Most U.S. personal loans are fixed-rate.
- Variable interest rateA variable rate can change over the life of the loan, usually tied to an index like the prime rate. Monthly payment can rise or fall.
- Prime rateThe prime rate is the benchmark interest rate U.S. banks publish for their most creditworthy commercial customers. Many consumer rates are quoted as prime + a margin.
- Loan termThe loan term is how long you have to repay the loan, usually expressed in months. Common personal-loan terms are 24, 36, 48, 60, and 72 months.
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